You’re in good company if you appreciate Sunfiber for its prebiotic benefits in addition to its dietary fiber benefits. According to new research, interest in prebiotic supplements is increasing. And this research explains why science-backed branded ingredients such as Sunfiber are earning a lot of that attention! In his educational webinar, “Prebiotic Trends, Science and Innovation for Gut and Gut-Brain Health,” keynote presenter Len Monheit revealed why there’s a growing interest in prebiotics. Monheit is the Executive Director of the Global Prebiotic Association as well as CEO of the Industry Transparency Center. What is a prebiotic? In the simplest terms, a prebiotic is nourishment for your gut probiotics. Monheit further defined a prebiotic as, “A product or ingredient that is utilized in the microbiota producing a health or performance benefit.” Commonly known prebiotics include select fibers, such as Sunfiber, and other naturally occurring compounds. Other emerging ingredients in this category include select polyphenols and omega-3s. What motivates people to take dietary supplements? A 2022 consumer research study looked at trends and demographics. Some of the most interesting findings included:
  • Internet searches for “microbiome” and “prebiotics” are on the rise, as awareness increases that having a healthy microbiome is a good thing.
  • Stress and lack of energy are among the top five health concerns driving U.S. consumers to take dietary supplements. Other motivators include better sleep, immune support and healthy aging.
  • Most people are familiar with prebiotics, and nearly one-third of the respondents take them regularly.
  • Those taking probiotic supplements specifically are most likely doing so for immune and gut health, followed closely by stress, mood and digestive regularity. Others take prebiotics to complement their probiotic supplementation.
How are people choosing their prebiotic supplement brands? Whether their prebiotics come in powders, gummies, pills or capsules, prebiotic users tend to depend on natural ingredients that are recommended by healthcare professionals. Many know to look for a specific prebiotic brand on the label. And they are willing to pay more for high-quality, clinically studied branded ingredients with established safety, efficacy and trust. Sustainability is also hugely important among regular prebiotic users. Check out what this expert says about prebiotic supplementation Monheit observed that we are learning more about the microbiome all the time. A healthy microbiome is associated with a host of wide-ranging benefits from gut and immune health to better moods. Conversely, a microbiome that is out of whack may lead you to a host of unwanted issues. He noted that in general, many who take dietary supplements are looking to support active aging, meaning the ability to do everything well and longer, without compromise due to age. Whatever your reasons for supplementing with a prebiotic such as Sunfiber, taking it regularly may make it more likely that you’ll feel those benefits. When it comes to dietary supplementation, Monheit stated: “We know that long-term compliance leads to more experiential results.”